SWOT

This section describes the mechanism for analysing positive and negative issues and impacts. In addition, this provides actions or solution to remedy or improve the issues.

STEP 1: Select Environmental Analysis > SWOT Analysis to define analysis mechanism for a business plan. (Note that the term 'Environmental Analysis' is customised while creating the workflow for preparing this document and may change according to the terminology used within the organisation.)

STEP 2: Click 'SWOT Analysis' to move to the 'Brainstorm SWOT' tab screen.

STEP 3: Enter the Strength, Weakness, Opportunity and Threats in their respective text fields. Click 'Add' to add the data to the panes.

Use the , and icons on the right for assistance.

These are configured by your administrator.

STEP 4: Click the 'Next' navigation button in order to navigate to the Idea Generation tab screen.

The Idea Generation screen allows entering solutions (actions) based on the SWOT analysis.

STEP 5: Enter solutions in the respective text entry field and click 'Add'. These solutions are passed onto the next tab screen (Action Creation) for formulating action plans.

The quadrant 1 considers the combination of internal strengths and external opportunities. Define solutions (actions) to take advantage of internal strengths and external opportunities in order to increase the competitive advantages of the organisation. Solutions defined in this quadrant may provide additional support to reduce internal weaknesses.
The quadrant 2 considers the combination of internal weaknesses and external opportunities. Define actions to use the external opportunities to reduce internal weaknesses.
The quadrant 3 considers the combination of internal strengths and external threats. Actions defined in this quadrant aim to minimise threats posed from the outside environment using internal strengths. These actions can transform external threats into opportunities by changing the organisational competitive position.
The quadrant 4 considers the combination of internal weaknesses and external threats. Actions defined in this quadrant may involve using resources in other quadrants to exploit opportunities so that effects from this combination are minimised.

STEP 6: Click 'Next' to navigate to the 'Action Creation' tab screen.

This screen lists the solutions which were defined in the previous screen (Idea Generation tab).

STEP 7: Click icon to specify more actions to the list.

STEP 8: To modify the text, double click the relevant action text box.

STEP 9: Finalise the actions by selecting the relevant options.

Field	Description
	This indicates the action is selected.
	This indicates the action is rejected.

STEP 10: Click 'Save' to save the details. The saved data is added to the 'Action Selection and Development' stage.

Last revised: September 23, 2018